The Basic Marketing Course Utilizing an Emergent Simulation Approach
- 1 April 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Education
- Vol. 1 (1) , 33-38
- https://doi.org/10.1177/027347537900100107
Abstract
There is little controversy about what the student should have been exposed to when he completes the in troductory course in marketing. However, it is the assumption of this paper that there are a variety of ways to achieve this awareness. Further, it is sug gested that some approaches improve on the basic awareness of these concepts. This exposure can be brought to the point, that it becomes knowledge that has been tried and, therefore, has a high probability of being used by the student in situations he will face in the future. This paper describes a program designed to provide this experiential reference in the marketing area.Keywords
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