— et Dona Ferentes

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Abstract
The distribution to the medical profession of periodical literature originating in a producer's own advertising or medical department is becoming an established feature of pharmaceutical advertising practice. This is done ostensibly as a contribution to the continuing enlightenment of the medical profession, and some of these publications have been sincerely informative and educational, their pages devoted primarily to reviews of subjects of general medical interest, to factual reports of medical and other scientific meetings and to discussions of medical, social and economic matters, with no relation to the products being marketed by the company itself. Others are almost purely advertising . . .

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