Marketing Decision Support Systems: A Role for Neural Networking

• 1 January 1992
• journal article
• Published by Emerald Publishing in Marketing Intelligence & Planning
• Vol. 10  (1) , 21-26
• https://doi.org/10.1108/02634509210007830

Abstract

Keywords

• DECISION SUPPORT SYSTEMS
• EXPERT SYSTEMS
• NEURAL NETWORKS
• NEURAL NETWORK