Developing Marketing Expert Systems: An Application to International Negotiations
- 1 October 1989
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 53 (4) , 24
- https://doi.org/10.2307/1251377
Abstract
A large number of marketing decisions are based on "expert" judgments. In the emerging field of expert systems, techniques are being developed for sys...Keywords
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