The Ethics of Advertising
- 1 January 1985
- journal article
- research article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 4 (4) , 297-304
- https://doi.org/10.1080/02650487.1985.11106937
Abstract
F. P. Bishop was an internationally respected advocate of advertising self-regulation. This paper examines the ethical case for advertising which he put forward in 1949, particularly in the light of environmental changes and advances in our knowledge which have taken place since that time.Keywords
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