Risk perception as a determinant of in-home consumption

• 1 September 1976
• journal article
• Published by Springer Nature in Journal of the Academy of Marketing Science
• Vol. 4  (4) , 753-763
• https://doi.org/10.1177/009207037600400308

Abstract

Keywords

• RISK PERCEPTION
• PERCEPTION AS A DETERMINANT
• DETERMINANT OF IN HOME CONSUMPTION