The Relationship Between Preferences for and Perceptions of Vacation Destinations: Application of a Choice Model

1 October 1978

journal article
Published by SAGE Publications in Journal of Travel Research

Vol. 17 (2) , 8-13
https://doi.org/10.1177/004728757801700202

Abstract

Using the Fishbein-type choice or attitude model, this article demonstrates that preferences for (choice of) tourist destinations are largely dependent on the favorableness of perceptions of those destinations. The more favorable the perception, the greater the likelihood of choice.

Keywords

MODEL
ATTITUDE
TOURIST
DESTINATIONS
FISHBEIN
LARGELY DEPENDENT
RELATIONSHIP BETWEEN PREFERENCES
PERCEPTIONS OF VACATION

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