Empirical Research in International Marketing: 1976–1982

• 1 March 1984
• journal article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 15  (1) , 161-173
• https://doi.org/10.1057/palgrave.jibs.8490479

Abstract

Keywords

• BUSINESS CULTURE
• EMPIRICAL RESEARCH
• INTERNATIONAL BUSINESS