QUALITY'S SECOND COMING

1 February 1994

journal article
Published by Emerald Publishing in Journal of Business Strategy

Vol. 15 (2) , 42-44
https://doi.org/10.1108/eb039625

Abstract

Quality for quality's sake has been debunked—everyone knows you have to tie it to the bottom line. What's new is that quality needs to go beyond the bottom line to tie into a company's strategy.

Keywords

SECOND COMING
COMING QUALITY
QUALITY'S SAKE
QUALITY'S SECOND
COMPANY'S STRATEGY
DEBUNKED
KNOWS
QUALITY FOR QUALITY'S

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