Hang on to the marketing concept!
- 31 October 1981
- journal article
- Published by Elsevier in Business Horizons
- Vol. 24 (5) , 38-40
- https://doi.org/10.1016/s0007-6813(81)80025-0
Abstract
No abstract availableKeywords
This publication has 3 references indexed in Scilit:
- The Impact of the Marketing Concept on New Product PlanningJournal of Marketing, 1980
- The Management of Innovation in Japan: Why It Is SuccessfulResearch Management, 1980
- The Research Survey — A Way to Bridge Gap between Lab and MarketResearch Management, 1978