Cell Phone Survey Feasibility in The U.S.: Sampling and Calling Cell Numbers Versus Landline Numbers
- 17 February 2007
- journal article
- research article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 71 (1) , 23-39
- https://doi.org/10.1093/poq/nfl040
Abstract
In 2004, we conducted a nationwide dual frame survey of landline and cell phone numbers to evaluate the feasibility of including cell phone numbers in a random digit dial telephone survey. Households with both landline and cell phones were eligible for selection in both samples. This article describes our design and data collection methods; compares the results from the two samples (with an emphasis on operational characteristics); and presents the outcomes of two experimental manipulations designed to improve the cell phone response rate.Keywords
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