Toward a Concept of Domesticated Markets
Open Access
- 1 September 1979
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 43 (4) , 69-75
- https://doi.org/10.1177/002224297904300408
Abstract
The competitive market is eroding. To an increasing degree, transactions are occurring in internal markets within the framework of long-term relationships. The emerging domesticated markets call for more attention to the management of interorganizational systems and to the political aspects of economic decision making.Keywords
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