Are Focus Groups An Appropriate Tool for Studying Organizational Change?

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Abstract
This chapter assesses the potential of focus groups to enhance our understanding of organizational change. It examines the degree to which it is possible to separate the monitoring and effecting of change. Finally, it asks whether we, as researchers, can employ focus group methods within the organizational context without being co-opted by the concerns of management or professional groups. I argue that focus groups can bridge the gap between ‘traditional’ organizational research and ‘new’ organizational theory, which draws on the models of social constructionism and negotiated order. The inherent flexibility of the method means that, with appropriate modifications, focus groups can be used either as a stand-alone method ...

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