Internet marketing in the internationalisation of UK SMEs

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Abstract
This paper presents the preliminary results of a large‐scale survey which examined Internet marketing applications in the inter‐nationalisation of UK SMEs. Although there are some examples of innovative practice, few UK SMEs are utilising the full potential of the World Wide Web (WWW) in international marketing. In this respect, practice in the UK lags several years behind that in the US. Given that the Internet will have a revolutionary impact on the conduct of international trade, a major education and training initiative is required to improve knowledge and understanding in this area and to encourage more effective use of the Internet to support SME internationalisation. In the absence of such an initiative, a further decline in the UK's international competitive position can be expected as other nations embrace the global marketing opportunities made possible by the Web.

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