Assessing the Community College Transfer Market: A Metamarketing Application
- 1 November 1976
- journal article
- Published by Taylor & Francis in The Journal of Higher Education
- Vol. 47 (6) , 661
- https://doi.org/10.2307/1979121
Abstract
A conceptual model is proposed in this article for strategic assessment of various potential clientele groups of higher educational institutions. Market segment...Keywords
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