Do Husbands or Wives Make the Purchasing Decisions?
- 1 October 1958
- journal article
- Published by SAGE Publications in Journal of Marketing
- Vol. 23 (2) , 151
- https://doi.org/10.2307/1247832
Abstract
How do husbands and wives describe their roles in making purchasing decisions? Are their purchase plans different? And how well are their respective plans fulfi...Keywords
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