Perceptions of the traits of women on television

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Abstract
This study explored audience perceptions of the televised image of women. Responding to open‐ended telephone interview techniques, 263 randomly sampled adults described their criteria for judging women shown on television as either positive or negative. Results indicated contemporary standards for evaluation were linked to a majority of responses, while traditional standards were reflected by a minority of responses. Chi‐square tests showed no significant differences between responses from females and males sampled.