Health Service Marketing: A Suggested Model
Open Access
- 1 July 1971
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 35 (3) , 19-27
- https://doi.org/10.1177/002224297103500304
Abstract
What are the important psychosocial and behavioral variables in health marketing? How are they related? How do these variables manifest themselves in less developed countries? What are the sensitive areas for marketers of health products and services? The model presented in this article and the discussion of its major components address these and other questions. Important insight is provided into social marketing in a health context.Keywords
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