Strategic green marketing
- 1 March 1993
- journal article
- research article
- Published by Emerald Publishing in Journal of Consumer Marketing
- Vol. 10 (3) , 4-10
- https://doi.org/10.1108/07363769310041929
Abstract
Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in environmental programs. Sets forth the need and recommendations for incorporating environmental concerns into strategic marketing planning of the organisation.Keywords
This publication has 3 references indexed in Scilit:
- A New Approach to Measuring Socially Responsible Consumption TendenciesJournal of Macromarketing, 1988
- The Faltering Marketing ConceptJournal of Marketing, 1971
- Societal Adaptation: A New Challenge for MarketingJournal of Marketing, 1971