The local and the global in the political economy of beauty: From Miss Belize to Miss World

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Abstract
Beauty pageants are an exemplar of global cultural flow, and the tensions between local and supranational production and reception of media events. This paper discusses the local history and political context of beauty pageantry in the Caribbean country of Belize. The pageants are portrayed as sites where Belizean identity is recast in a universalized language of difference and distinction. The political economy of beauty allows local production and interpretation only within a narrow semantic frame provided by the metropole.

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