A Critical Review of Research in Marketing
- 1 December 1995
- journal article
- review article
- Published by Wiley in British Journal of Management
- Vol. 6 (s1) , S63-S82
- https://doi.org/10.1111/j.1467-8551.1995.tb00139.x
Abstract
No abstract availableThis publication has 42 references indexed in Scilit:
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