Country-of-Origin Effects for Uni-National and Bi-National Products

• 1 June 1988
• journal article
• research article
• Published by Springer Nature in Journal of International Business Studies
• Vol. 19  (2) , 235-255
• https://doi.org/10.1057/palgrave.jibs.8490379

Abstract

Keywords

• EXPERIMENTAL DESIGN
• INTERNATIONAL BUSINESS
• BUSINESS CULTURE