The moderating role of brand familiarity in reference price perceptions
- 1 November 1992
- journal article
- Published by Elsevier in Journal of Business Research
- Vol. 25 (3) , 251-262
- https://doi.org/10.1016/0148-2963(92)90033-8
Abstract
No abstract availableThis publication has 19 references indexed in Scilit:
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