Consumer Trade-Offs and the Evaluation of Services

• 1 January 1995
• journal article
• Published by SAGE Publications in Journal of Marketing
• Vol. 59  (1) , 17
• https://doi.org/10.2307/1252011

Abstract

Keywords

• SERVICE ATTRIBUTES
• TERMS OF SERVICE
• TRADE OFFS
• CONSUMER TRADE
• JUDGMENTS AS WELL
• SERVICES BY CONSUMERS
• IMPACT ON JUDGMENTS