NOW Accounts: Awareness and Impact
- 1 January 1984
- journal article
- Published by Emerald Publishing in International Journal of Bank Marketing
- Vol. 2 (1) , 40-49
- https://doi.org/10.1108/eb010734
Abstract
The introduction of NOW Accounts in the United States is considered. The author investigates the awareness, knowledge and use of such accounts among a sample of households in the state of Michigan.Keywords
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