A measurement model for the effect of mass-media
- 1 June 1972
- journal article
- Published by Elsevier in Acta Psychologica
- Vol. 36 (3) , 207-220
- https://doi.org/10.1016/0001-6918(72)90005-4
Abstract
No abstract availableKeywords
This publication has 4 references indexed in Scilit:
- Repetition in Media Models: A Laboratory TechniqueJournal of Marketing Research, 1971
- Asymptotic Properties of Conditional Maximum-Likelihood EstimatorsJournal of the Royal Statistical Society Series B: Statistical Methodology, 1970
- A Media Planning CalculusOperations Research, 1969
- Consistent Estimates Based on Partially Consistent ObservationsEconometrica, 1948