Marketing Scholarship

Publisher Website

1 June 1982

journal article
research article
Published by SAGE Publications in Knowledge

Vol. 3 (4) , 503-520
https://doi.org/10.1177/107554708200300403

Abstract

No abstract available

Keywords

MARKETING SCHOLARSHIP

This publication has 9 references indexed in Scilit:

Asymmetries in author-publisher relations
Society, 1979
The university press and sociology
Society, 1979
Marketing social science
Society, 1979
Generalizing From Single Case Studies
Evaluation Quarterly, 1979
Between ideal type and surrender: Field research as asymmetrical relation
Human Studies, 1978
Interpretive sociology: The theoretical significance of verstehen in the constitution of social reality
Human Studies, 1978
The Anonymous Leaders of Higher Education
The Journal of Higher Education, 1972
The Anonymous Leaders of Higher Education
The Journal of Higher Education, 1972
"Our Readers Report..."
Published by University of Toronto Press Inc. (UTPress) ,1961