BRANDchild
- 6 September 2004
- journal article
- Published by Wiley in International Journal of Consumer Studies
- Vol. 28 (4) , 428-429
- https://doi.org/10.1111/j.1470-6431.2004.00399.x
Abstract
No abstract availableThis publication has 2 references indexed in Scilit:
- Children’s perception of their influence over purchases: the role of parental communication patternsJournal of Consumer Marketing, 2003
- Children as ConsumersPublished by Taylor & Francis ,1998