Deceptive Practices in Marketing Research: The Consumer's Viewpoint
- 1 April 1982
- journal article
- research article
- Published by SAGE Publications in California Management Review
- Vol. 24 (3) , 89-96
- https://doi.org/10.2307/41164973
Abstract
No abstract availableThis publication has 4 references indexed in Scilit:
- Ethics in marketing researchBusiness Horizons, 1976
- Mail Surveys and Response Rates: A Literature ReviewJournal of Marketing Research, 1975
- Mail Surveys and Response Rates: A Literature ReviewJournal of Marketing Research, 1975
- Respondents' Attitudes toward Legitimate Surveys in Four CitiesJournal of Marketing Research, 1968