Estimating Price-Quality Tradeoffs Using Comparative Judgments
- 1 June 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (1) , 593-600
- https://doi.org/10.1086/208995
Abstract
A subtractive model was found to describe how subjects traded off price and quality values when equating two purchases of ground beef. Derived estimaKeywords
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