Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
- 1 September 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 20 (2) , 245-256
- https://doi.org/10.1086/209346
Abstract
As studied in recent consumer research, the role of nostalgia involves both (1) a link between age and the development of consumer tastes (over time)Keywords
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