Abstract
For some decades now, advocates of media studies based in cultural analysis have been at war with those who advocate a political economy approach. 1 In this chapter, I want to argue that the hostility between political economy and cultural studies reproduces a great divide of the field of media studies between two competing approaches with different methodologies, objects of study, and, by now, bodies of texts. This bifurcation pits social science-based approaches that take communications as their object against a humanities and text-based approach that focuses on culture. I will argue that the divide is an artificial one, rooted in an arbitrary academic division of labor, and that media and ...

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