A management communication strategy for change

1 April 1996

journal article
Published by Emerald Publishing in Journal of Organizational Change Management

Vol. 9 (2) , 32-46
https://doi.org/10.1108/09534819610113720

Abstract

Examines the issue of communicating strategically during significant organizational change. In the author’s experience, differentiated communication tactics during different phases of organizational change can have an important impact on the level of acceptance of that change by organizational participants. Enumerates and discusses empirically supported principles of effective communication and then applies them to several stages of organizational change. Draws examples from cases with which the author has had personal research and/or consulting experience. Offers general communication strategies together with specific tactics as possibilities to help facilitate change.

Keywords

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