Distribution Channels as Political Economies: A Framework for Comparative Analysis
- 1 January 1980
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing
- Vol. 44 (3) , 52-64
- https://doi.org/10.2307/1251111
Abstract
This paper presents a unifying framework for the analysis of distribution channels which encompasses both economic and sociopolitical determinants of channel me...This publication has 1 reference indexed in Scilit:
- Interorganizational Relations in Marketing ChannelsAcademy of Management Review, 1979