A Note on Accounting for Sources of Variation in Perceptual Maps

• 1 August 1982
• journal article
• Published by JSTOR in Journal of Marketing Research
• Vol. 19  (3) , 302
• https://doi.org/10.2307/3151564

Abstract

Keywords

• PERCEPTUAL MAPS
• NOTE ON ACCOUNTING
• ACCOUNTING FOR SOURCES
• VARIATION IN PERCEPTUAL