The Effect of Ecological Concern on Brand Perceptions
Open Access
- 1 May 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (2) , 191-197
- https://doi.org/10.1177/002224377301000210
Abstract
This research examines the relationship between the amount of concern for the ecology that buyers indicate and their perceptions of detergent brands. Results show that the level of ecological concern among buyers of laundry products had a marked effect on their brand perceptions.Keywords
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