Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique
- 1 March 1993
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 19 (4) , 537-555
- https://doi.org/10.1086/209321
Abstract
This article presents textual evidence drawn from the 1980 and 1990 volumes of the Journal of Consumer Research (JCR) to demonstrate the dominance ofKeywords
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