Industrial Buying as Organizational Behavior: A Guideline for Research Strategy

• 1 August 1972
• journal article
• research article
• Published by Wiley in Journal of Purchasing
• Vol. 8  (3) , 5-16
• https://doi.org/10.1111/j.1745-493x.1972.tb00226.x

Abstract

Keywords

• INDUSTRIAL BUYING
• GUIDELINE
• ORGANIZATIONAL BEHAVIOR
• RESEARCH STRATEGY