Identity and intervention

Abstract
The evidence, I thought, seemed clear enough. Frazier had claimed some innovations in behavioral techniques which I wanted to know more about, but I could imagine a potent technology composed of the principles already used by politicians, educators, priests, advertisers and psychologists. The techniques of controlling human behavior were obvious enough. The trouble was, they were in the hands of the wrong people—or of feeble repairmen. (B. F. Skinner, Walden Two , p. 308.)

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