EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO.
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- 1 June 2000
- journal article
- Published by Academy of Management in The Academy of Management Journal
- Vol. 43 (3) , 342-361
- https://doi.org/10.2307/1556399
Abstract
This study develops a framework for examining the export strategies of firms from emerging economies and their performance in foreign markets. Hypotheses derived from this framework were tested on a sample of firms from Brazil, Chile, and Mexico. Findings suggest that cost-based strategies enhance export performance in developed country markets and differentiation strategies enhance performance in other developing countries. Adapting marketing mix variables to the specific needs of developed country markets also enhances export performance. The relationship between geographical diversification and export performance is nonlinear.Keywords
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