The Cognitive Processing of Misleading Adversiting in Young and Old Adults: Assessment and Training
- 1 June 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (1) , 43-54
- https://doi.org/10.1086/209091
Abstract
Three experiments evaluated the impact of misleading advertising on old and young adult consumers in terms of: (a) susceptibility to misleading adverKeywords
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