The success of flexible, low-cost, quality competitors: A European perspective

• 30 June 1991
• journal article
• Published by Elsevier in European Management Journal
• Vol. 9  (2) , 135-144
• https://doi.org/10.1016/0263-2373(91)90073-y

Abstract

Keywords

• EUROPEAN PERSPECTIVE
• QUALITY COMPETITORS
• COST
• SUCCESS OF FLEXIBLE