Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects
- 1 September 1984
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 11 (2) , 694-699
- https://doi.org/10.1086/209005
Abstract
An empirical investigation is conducted to determine the effects of image variables on beliefs and attitudes in the multi-attribute model framework.Keywords
This publication has 0 references indexed in Scilit: