Abstract
Proponents of new medical technology and pharmacology have succeeded in convincing ever-growing numbers of individuals of the necessity of treating men with sexual dysfunction from a purely medical perspective. This article presents arguments for the deleterious effects of this medicalization of male sexuality. It is asserted that endorsement of what the author has labeled the sexual performance perfection industry paradigm obscures the more insidious and pervasive social and psychological causes of sexual distress.

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