Competitor Orientation: Effects of Objectives and Information on Managerial Decisions and Profitability
Open Access
- 1 May 1996
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 33 (2) , 188
- https://doi.org/10.2307/3152146
Abstract
Managers are often advised, "beat your competitors," which sometimes contrasts with the advice, "do the best for your firm." This may lead m...Keywords
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