Material Values in the Comics: A Content Analysis of Comic Books Featuring Themes of Wealth
- 1 June 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (1) , 26-42
- https://doi.org/10.1086/209090
Abstract
During the past 40 years, four popular U.S. comic books have emphasized themes of extreme wealth: Archie, The Fox and the Crow, Uncle Scrooge, and RiKeywords
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