Consumer Curriculum Materials: The First Content Analysis

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Abstract
Teachers in public schools have ready access to free consumer curriculum materials from a variety of sources, including, increasingly, the business community. Critics claim that materials from business sources are commercial in nature. The research reported in this paper evaluates the extent to which this criticism is justified. A systematic content analysis was conducted on materials from business (corporate and trade association) and nonbusiness (government and nonprofit) sources. Findings indicate that business‐sponsored consumer curriculum materials contain significantly more commercial and advertising content than non‐business materials.

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