The Growing Responsibilities of Marketing

Open Access

1 January 1970

journal article
other
Published by SAGE Publications in Journal of Marketing

Vol. 34 (1) , 25-28
https://doi.org/10.1177/002224297003400108

Abstract

The impact of marketing on society is increasing as marketing becomes broader in function and scope. The social responsibilities of marketing practitioners and educators are also expanding. These responsibilities and related dangers and opportunities for service to society during the next decade are discussed in this article.

Keywords

FUNCTION
SCOPE
DANGERS
SOCIAL RESPONSIBILITIES
EXPANDING
GROWING RESPONSIBILITIES
RESPONSIBILITIES OF MARKETING
MARKETING THE IMPACT

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