The UK Department of Trade and Industry National Quality Campaign: 1983 to January 1989

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Abstract
This monograph presents some findings, based on four pieces of work funded by the Department of Trade and Industry, on the influence of the National Quality Campaign on UK industry. Amongst the main conclusions are that the campaign material has been relatively successful in reaching its prime target of senior management, the majority of respondents have found the material to be useful and believe that the campaign has benefited their organisation in terms of increased awareness of the importance of total quality management and that few chief executives are actively involved in the process of quality improvement. It is also pointed out that respondents have been selective in their choice of material and chief executives were more discriminating than their subordinates. The selection of material appears to be dependent upon brochure content, respondents′ position in the organisational hierarchy and respondents′ perception of the relevance of material. There is little doubt that people have high expectations of Government in continuing to promote national awareness of quality management and disseminating quality‐related information. The monograph goes on to explore possible future initiatives along the lines of a Pan‐European dimension.

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