Television Use by Adults and Children: A Multivariate Analysis
- 1 September 1981
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 8 (2) , 154-161
- https://doi.org/10.1086/208851
Abstract
Television use by husbands, wives, and children is analyzed in an economic model using multiple regression. The findings show education to be the most important determinant of television use. It was also found that income decreases adults', but increases children's, television use; that number and age of siblings affects children's television use nonlinearly; and that number of television sets is not important in determining television use.Keywords
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